Benchmark School
Benchmark is a K-8 school located in Media, PA specializing in education for children who learn differently. We provided a complete rebrand for Benchmark — shining light on their nurturing community, years of research-backed expertise, and passion for their students.
My role in this project ranged from initial concepting through building out a thorough brand system and all print collateral. After the official brand rollout, I collaborated with Benchmark’s marketing team to art direct their in-house designed magazine.
✸ This project received a 2023 Bronze InspirEd Brilliance Award
roleLead Designer & Art Direction
teamCreated at The Heads of State
Creative Direction & Writing: Jason Kernevich
Benchmark Director of Marketing & Communications: Alyce Callison
Photo: Provided by Benchmark School
DeliverablesRebrand & Brand Strategy
Visual Identity & Brand Guidelines
Writing
Icon System
Stationery
Admissions Brochure
Magazine Template
Signage
hover over the logo to see “before”
go bobcats!We created a new Bobcat mascot and athletic seal that felt more in tune with Benchmark’s new look to use throughout affiliated sports gear.
summer successAs part of their visual identity, we created a spirited logo for Benchmark’s Summer language arts and recreation program: Benchmark Camp.
