Designing a brand identity for a school dedicated to students who learn differently.
Benchmark, a K-8 school in Media, PA, specializes in educating children with learning differences like dyslexia, ADHD, and auditory processing issues. Inspired by their impact, we delivered a complete rebrand and visual identity that highlights their nurturing community, research-backed expertise, and dedication to their students.
+ client: benchmark school
+ lead designer & art direction
+ studio: the heads of state
project details-
Rebrand & Brand Strategy
Visual Identity & Brand Guidelines
Writing
Icon System
Stationery
Admissions Brochure
Magazine Template
Signage -
Studio – The Heads of State
Creative Direction & Writing – Jason Kernevich
Design & Brand Art Direction – Anna Williams
Director of Marketing & Communications, Benchmark School – Alyce Callison
Head of School, Benchmark School – Chris Hancock -
2022
Brand officially rolled out in 2023 -
Design // Art Direction
Working as the sole Designer in a duo with a Creative Director in a small studio, I had the privilege of being hands-on involved in every step of the process from initial mood explorations and logo concepts to the execution of final brand touch points and guidelines.
After the official brand rollout and after developing a magazine template as part of the deliverables, I worked with Benchmark’s marketing team to Art Direct their in-house designed magazine.
hover over the logo to see “before”
go bobcats!We created a new Bobcat mascot and athletic seal that felt more in tune with Benchmark’s new look to use throughout affiliated sports gear.
summer successAs part of their visual identity, we created a spirited logo for Benchmark’s Summer language arts and recreation program: Benchmark Camp.
