ClientEQT Exeter
TheClarkPhilly.com
Tap Into a New Era of Living
Just around the corner from the birthplace of Dick Clark’s American Bandstand, The Clark needed an identity that balanced its modern architecture with a nod to the area's iconic history. Using custom design elements, we developed a sophisticated branding system that echoes the music and design trends of past decades.
DeliverablesBrand Strategy
Custom Wordmark & Seal
Visual Identity & Brand Guidelines
Writing
Stationery
Brochure
Signage
StudioThe Heads of State
CD: Dusty Summers
RoleLead / Sole Designer
End-to-End Visual Identity, Collateral
The ArtworkReferencing music of the 1950s and 60s, we designed a seal in the style of a 45 record label and created brand pattern evocative of album cover artwork of the time.
project details-
Studio – The Heads of State
Creative Direction – Dusty Summers
Design – Anna Williams
Building Developer – EQT Exeter
Building Management – Greystar -
2023
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End-To-End Brand Design
Working as the Designer in a duo with a Creative Director in a small studio, I had the privilege of being hands-on involved in every step of the process from initial mood explorations and logo concepts to the execution of final brand touch points and guidelines.