The Clark

Built right around the corner from the studio site that brought you Dick Clark’s “American Bandstand”, The Clark needed an identity that matched their modern architecture with a subtle nod to the area’s memorable past. Using bespoke design elements, we crafted a sophisticated branding system that references the music and design trends of past decades.

My role in this project was working as the sole designer on this brand — crafting everything from initial sketches and concepts, through executing the final print materials and brand guidelines.