Interboro Spirits & Ales
Interboro has been a longtime client and collaborator with the team at The Heads of State since their founding and brand launch back in 2016. Since then, we’ve designed dozens of labels for beer & cocktail cans, specialty bottles, and spirits. With a flexible design system, each of Inteboro’s labels are a new opportunity for exploration.
My role with Interboro ranged from designing new labels & updating older ones, to creating new print and digital promo materials for their events and collaborations.
roleLead Designer
teamCreated at The Heads of State
Creative Direction: Dusty Summers
Photo: From Interboro Spirits & Ales
DeliverablesBrand Expansions
Packaging
Collateral
Production
this is how we get downIn 2023, Interboro wanted to expand their core beer collection by introducing a house double IPA: Get Down. Following the vibe of their popular IPA, Lifted, we created a design that breaks the mold of their more standard label format.
connecting with the communityIn addition to their own distinctive beers & spirits, Interboro is always teaming up with others in the industry. Whether it’s a collaborative beer with friends from another brewery or having a custom cocktail label created for a local restaurant, they’re all about bringing people together.
ambassadorAnnually around the holidays, Interboro releases a special stout: Ambassador. And each year we create a new label color way to reflect the new flavor profile.
