Labels, Posters, and More for Brooklyn’s First Craft Brewery & Distillery.
Interboro has been a longtime client and collaborator with the team at The Heads of State since their founding and brand launch back in 2016. Since then, we’ve designed dozens of labels for beer & cocktail cans, specialty bottles, and spirits. With a flexible design system, each of Inteboro’s labels are a new opportunity for exploration.
+ client: Interboro Spirits & Ales
+ lead designer
+ studio: the heads of state
project details-
Brand Expansions
Packaging
Collateral
Production -
Studio – The Heads of State
Creative Direction – Dusty Summers
Design – Anna Williams -
2021-2024
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Design // Production
As a long time collaborator with our small studio, I worked with Interboro almost like an extension of their own team. Being in day-to-day contact with their team through a designated slack hub, I both designed and oversaw all sorts of ongoing deliverables including designing new labels, updating older ones, and creating new print and digital promo materials for their events and collaborations.
this is how we get downIn 2023, Interboro wanted to expand their core beer collection by introducing a house double IPA: Get Down. Following the vibe of their popular IPA, Lifted, we created a design that breaks the mold of their more standard label format.
connecting with the communityIn addition to their own distinctive beers & spirits, Interboro is always teaming up with others in the industry. Whether it’s a collaborative beer with friends from another brewery or having a custom cocktail label created for a local restaurant, they’re all about bringing people together.
ambassadorAnnually around the holidays, Interboro releases a special stout: Ambassador. And each year we create a new label color way to reflect the new flavor profile.
