Expanding a Refreshed Brand Into a Layout & Type System.
After rebranding Benchmark School, I was thrilled to collaborate with their team again on their Magazine. Benchmark’s mission centers on students who learn differently, including those with dyslexia, making typography a key focus of ours from day one if our partnership. When they brought us on to design the Fall 2024 issue, it was an opportunity to expand beyond the foundation we’d created, further refining their grid and typographic systems.
+ client: Benchmark school
+ lead designer
+ studio: the heads of state
project details-
56-page Magazine
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Studio – The Heads of State
Design – Anna Williams
Director of Marketing & Communications, Benchmark School – Alyce Callison
Photography – Provided by Benchmark School -
2024
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Design // Art Direction
Having a unique understanding of Benchmark’s brand from designing their visual identity a few years prior, I had the opportunity to fully drive the creative of the entire magazine thanks to the trust of Benchmark’s marketing team, and Heads of State Creative Director, Jason Kernevich.
